Our Vision
Our vision is to lead a culinary renaissance in Lebanon, redefining the boundaries of taste, quality, and sustainability in the food and beverage industry while inspiring a new era of culinary excellence.
Our mission
Our mission is driven by a commitment to hospitality excellence. We endeavor not only to operate but also to pioneer new breeds of bars, restaurants, and cafes. Through relentless innovation and a dedication to crafting exceptional experiences, we aim to redefine industry norms and set new standards of quality and service. By continuously pushing boundaries and embracing creativity, we seek to leave a lasting mark on the world of hospitality.
Our Values
We take great pride in our profession, striving for excellence in everything we do.
We firmly embrace the importance of our work and take pride in the virtues of our profession. The commitment to diligence and the perpetual dedication to refining our skills propel our team forward, nurturing a culture characterized by hard work and ongoing advancement.
Remaining humble, we remain open to change as a means of constant enhancement. Our commitment to growth is solely based on merit, and we actively seek to create an environment that encourages professional development.
At the heart of our ethos is the creation of a positive and healthy work environment. We not only respect but also diligently adhere to the visionary principles set forth by our founders. Our commitment extends to providing warm, hospitable, and environmentally conscious spaces. We value and maintain our assets to the highest standards, prioritizing the interests of our establishments.
We foster a deep sense of care for our places. This care extends to how we treat each other—with dignity and respect, regardless of the situation. Our concern for each other's well-being is genuine, promoting a culture of apprenticeship and mentoring. Emphasizing the importance of teamwork, we praise collaboration within our establishments.
Transparency, along with a commitment to high ethical standards and integrity, forms the bedrock of our interactions and decision-making processes. These values collectively define who we are and guide us as we strive for excellence in our profession.